Supercell产品经理剖析《皇室战争》之三:社交

部落

《皇室战争》中的部落概念沿袭自《部落冲突》,同样,在《皇室战争》,部落成员之间也可以相互捐兵,只不过这里兵变成了卡,捐卡可以获得一些金币和玩家经验。

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这个机制也并非那么简单。成员只有发起卡牌索要请求之后,其他成员才能捐卡给他,并且,索要请求每8个小时只能发起一次,并且,只能索要已经拥有的卡牌。系统对捐卡也有限制,对每个索要请求,每个成员只能捐2张卡。成员捐卡后的奖励取决于卡牌的稀有程度,奖励不仅有金币,还有玩家经验。由于经验在游戏中其他地方只能通过卡牌升级来获得,而卡牌升级是个很慢的过程,所以这里的玩家经验奖励显得尤为诱人。

友谊赛

衣不如新,人不如旧。和自己熟悉的朋友一起对战,显然比和一个只能看到ID的陌生人有意思的多。《皇室战争》中的友谊赛设计非常简单,只需要在部落聊天中发起战斗邀请,等到好友加入即可开始战斗。友谊赛不需要消耗任何资源,也没有任何奖励。是的,这里才是最纯粹的游戏体验,彼此之间只有最纯粹的同志的感情,毫不功利,我们在一起,只是为了人类最本质最原始的快感!

皇室TV

原 Supercell 产品经理 Michail 认为

由于比赛双方的信息不对称,以及战斗时间很短,让《皇室战争》的战斗过程极具观赏性。

在观赏《皇室战争》的比赛时,你会为选手打出的漂亮配合拍案叫绝,会为他们孤注一掷的铤而走险捏一把汗,也会为他们走了狗屎运的遭遇唏嘘不已。

然而观赏性并不是皇室TV这个系统设计的唯一目的,我们前面说过,《皇室战争》的元游戏就是构建套牌,而皇室TV的引入,让多数尚未拥有某些卡牌的玩家很好的了解了卡牌的特性,也带给他们一种更直接,更可视化的期待,极大的刺激了构建套牌的欲望。皇室TV没有说出却让你听到心里的话就是:看,你有了这些卡牌,就可以像这些高手一样厉害!——是不是似曾相识?不然怎么说人类是一种低级生物,这种手段总是屡试不爽。用了xxx洗发水,你就可以拥有像那个明星一样的秀发;吃了xxx,你就可以像xxx一样健康;穿上xxx运动鞋,你就可以像xxx一样飞起来了!他们不会告诉你,给你穿上龙袍,你也做不了太子。

传统的对战类游戏,比赛直播或录像都要通过第三方游戏直播平台来进行,很多玩家也已经习惯了去游戏平台看直播或录像。《皇室战争》将比赛录像直接内置到游戏内,玩家不用离开游戏就可以直接观看高手的比赛。

此举真是细思极恐。传统的游戏直播平台面对的几乎都是核心玩家,玩家要离开游戏,进入直播平台之后,才能看到比赛,这看似简单的一个切换对于休闲玩家或没那么硬核的玩家来说,简直就是不可逾越的鸿沟。《皇室战争》的内置比赛录像的设计,让所有玩家都轻松接受比赛录像这个概念,培养起观看比赛的用户习惯,这简直是让天堑变通途,旧时王谢堂前燕,飞入寻常百姓家!如此创举必将推进整个游戏行业的发展,OMG,请收下我的膝盖。。。

3 thoughts on “Supercell产品经理剖析《皇室战争》之三:社交”

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